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The company began in 1991 as the skateboard industry made a move into a more progressive era. The upstart mastermind was led by Mike Ternasky who featured team riders like Danny way, Matt Hensley, Mike Carroll, Sean Scheffey, and Rick Howard. In 1994, Plan B leader Ternasky was in an unexpectedly car accident that claimed his life. Plan B was left in the hands of close friends, Danny Way and Colin McKay. They made a valiant effort in trying to manage both their own professional skateboarding careers, keep the Plan B operation up and running, plus dealing with the loss of a their best friend.
In 2005, Plan B in association with Syndrome Distribution, re-launched with an added set of professionally elite skaterboarders. The new team consisted of Paul Rodriguez, Colin McKay, Ryan Gallant and PJ Ladd. The company has prevailed through the hard time and has produced a brand that is familiar throughout the global skateboard community. The company features top of the line skateboards that are made in North America.
The 2011 Plan B Skateboard Team is now Paul Rodriguez, Ryan Sheckler, Pat Duffy, PJ Ladd, Colin McKay, Danny Way, Torey Pudwill