Co-founded in 1999 in Santa Ana, CA, by Jonas Bevacqua and Robert Wright, Lifted Research Group (LRG) is a creative lifestyle clothing company. Their slogan: "Underground inventive, overground effective." Their audience: those trying to pay their rent with their passions. Indeed, LRG regards itself as a support group for independent and underground culture. That decidedly un-mainstream philosophy is reflected in every LRG garment, from tees and hoodies, to jeans and jackets, and more.